Cabin Escapes
A relaxing getaway for the everyday New Yorker
Project Overview
Cabin Escapes is a newly built collection of cabins built for bust New Yorkers looking for a quick and easy way to escape city-life and immerse themselves in nature. Cabins offer picturesque views, ample privacy, and stunning trails and falls to explore!
Target Customer
Cabin Escapes targets busy New Yorkers looking for a break from the hustle and bustle of the city and want a convienant weekend getaway.
ROLE
Product Design, Branding
CONTEXT
Personal Project
TOOLS
Figma
Design System
Key Features
Your Getaway Awaits
On the homepage, users are greeted and shown the amenities and cabin types available at Cabin Getaways. They can easily search the app, and the navigation bar makes accessing their favorites and profile a breeze.
Choosing your Cabin
Cabin pages give users the chance to learn about the cabin via featured amenities, pricing, a gallery, and an option to book. Users can also favorite the cabin to save it to their liked collection.
Getting Started
Cabin Getaways has an extremely intuitive login and onboarding process. Users can easily login and access their accounts, or quickly create an account so they can begin enjoying the outdoors!
Takeaways
The design process of the Cabin Escapes project really allowed me to empathize and create a product targetting overworked New Yorkers in need of quick escape. It also gave me tangible insights into the different facets of produuct design, particularly cohesive branding. I was able to hone in on my Figma skills, experience creating design languages, and producing mature mockups.
Ways to Expand
- As of now, the model currently supports groups of 2 to 5 individuals. If proven successful, it could be expanded to accomadate larger groups anywhere from 6 to 12 people. This would vastly increase the scope as it wold attract groups generally looking for a city escape, and particularly groups looking to celebrate events.
- We could also partner with event coordinators and/or companies to offer packages for special occasions i.e proposals, bachelorette parties, birthdays, etc.
- We could partner with water-activity rental companies to expand the activities available to guests. This would enhance both reach and visibility.
Thank you for reading my case study! ↑
Miriam Desta